![]() Facebook quickly completed its transformation from a website into the platform. These new Apps integrated into the core functions of Facebook and met users’ interests. In May 2007, Facebook, which had 132 million active users, opened the Facebook Platform to third-party software developers. Why Tencent and Facebook Choose Different Models (1) The genes are different: Facebook depends on products and technology, and Tencent relies on its business model. Nevertheless, Tencent and Facebook are very close to each other in product field, market value and revenue. But as Tencent has only explored the Chinese market, its range and the user scale are far less than Facebook. In China, Tencent occupies almost traffic flow through its products WeChat, QQ, games, music, video and payment. In the latest quarter, games accounted for 41 percent of Tencent’s revenue - advertising accounted for only 17 percent. While Tencent has adopted a variety of patterns, games have always been its main source of revenue. ![]() Advertising alone can support its huge market value.įacebook controls a huge flow of traffic, and it sells advertising through that traffic flow. Compared with the extensive reach of China’s Weibo, Facebook has much better advertising effects, though at a higher cost. This precise technology is a prerequisite for Facebook’s advertising. Facebook can score users according to 11 dimensions, such as region, interests, relationship chain and education, and this score is used to target advertisements accurately. Advertisements usually have interesting titles and contents.įacebook is a company that can target products. It integrates advertisements into the home page, and uses a unified style to make the whole experience seamless. According to Zethi, Facebook is the №2 company worldwide in terms of advertising revenue: Google is №1.įacebook invented News Feed Ads to generate cash. In the latest quarterly earnings, Facebook’s revenue was $12.9 billion, and its advertising revenue accounted for 98.5 percent. More than 90 percent of Facebook’s revenue comes from advertising and the proportion is growing over the years. (2) Facebook Advertising Business & Tencent’s Game+ Profitabilityįacebook has very simple business model, which is advertising. If Facebook’s products are specialized to serve different interest in social networking, WeChat is a basic platform carrying all the functions at once. By leveraging China’s large population, Tencent turned WeChat into a super app. In the subdivision of social products, Tencent’s WeChat and QQ belong to instant messaging, and WeChat Moments is an additional information stream product. Tencent built the QQ+ WeChat dual social platforms after years of effort. Instagram is a social App for photos and videos, with more than 800 million users monthly. ![]() It has gradually become a platform similar to WeChat. Inspired by WhatsApp, Messenger added voice messages, voice calls and basic functions. WhatsApp is a pure communication tool, only offering chat, which has more than 1.3 billion live users monthly. WhatsApp and Messenger are mobile communication tools. The number of monthly active users exceeds 2 billion. It is a mainstream social platform displaying friends’ moments and media reports. Facebook focuses on chain of information flow. Facebook and Tencent are the undisputed lords of the English and Chinese mobile Internet worlds.įacebook’s social empire is led by Facebook, its flagship product. WeChat has 980 million monthly active accounts, and it ranks second among the Top 5 social media platforms in terms of popularity. Its WhatsApp serves 128 countries, making it the world’s most widespread social software. ![]() With a 15 percent annual user growth rate and 2.17 billion active users, Facebook ranks as the world’s largest social network platform. Advertising Company Facebook, Game+ Company Tencent (1) The social empires of Facebook and TencentĪccording to the latest research report, the number of netizens has reached 4.02 billion, and global population is 7.8 billion, which means that more than half people are using social media. SEE ALSO: Tencent Music and Sony Music Jointly Release A New Music Brand I. Both Facebook and Tencent are shaping the social empire, but why is Tencent using games and other channels to support itself, while Facebook is surviving on advertisements? Though the competition would be a spectacle, it is geographically impossible. The competition between Facebook and Tencent is similar to a battle between the Asian tiger and the African lion. Their market valuations are similar, and commentators often attempt to compare these two companies and imagine a competition. Tencent and Facebook are operate social empires in the East and the West. ![]()
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